Betty De Varona
Principal, Marketing & Sales, CPYB
Before founding Yachting Experts, Betty excelled as a sales and marketing manager for BellSouth. Taking her 13 years of corporate marketing experience she transitioned to the boating industry where she could combine her extensive advertising background with her love of the boating lifestyle. Betty enhanced her knowledge of the business by applying her expertise to the boating industry as a sales and marketing manager for several prestigious boating dealerships.
In 2009, Yachting Experts was founded to cater to South Florida and Latin American audiences, designed to fulfill the desires of boating enthusiasts by providing them with superior customer service and invaluable insight into the boating market. Betty embodies the spirit of Yachting Experts by infusing passion and determination to all aspects of her business.
She is proud to lead a staff of likeminded yacht brokers to represent Yachting Experts and the values of complete customer satisfaction. It is for this reason that Betty maintains strong relationships with customers and associates alike, possessing an innate ability to combine her business with her pleasure.
Born & raised in Miami to Cuban parents, she embraces her roots and the city she has seen grow. Actively involved in various non-profit organizations she strives in creating a balance between family, career & community. Her children Sebastian & Zoe are no strangers to the industry, and can be found promoting the family business through a variety of venues. “Boating is a family activity, and our family personifies the lifestyle”, she adds.
Promoting education, within the industry & the professionals that make up Yachting Experts is one of her goals. “Knowledge is power, and we believe that our customers need to know that they are dealing with professionals that can serve as consultants and concierges in yachting.” As a Certified Professional Yacht Broker herself, she instills the need to be involved in the education process to the Yachting Experts staff. She possesses a Bachelors Degree in Business Administration from Florida International University and is proud to see the astronomical growth of the college and the city. “I am blessed to be part of a such a dynamic & fun industry, I could not imagine doing anything else!”.
Specializes In: New, Brokerage and Pre-Owned. Cabo Yachts, Mag Bay Yachts, Riviera Yachts, Carver Yachts, Ferretti Group, Azimut Yachts, Hatteras Yachts, Sea Ray Yachts. Sport Fishing and Motor Yachts. American & European Built.